It’s increasingly difficult sorting the good companies from the bad ones on the Internet. There are still ways to find the best, reliable web development companies. We’ve compiled this recommended checklist as a starting point. The order these are in isn’t necessarily important since ALL the points are very important!
Check to see if your web development company:
□ will ensure that YOU own your website when it’s paid for
□ is legitimately registered to do business within its State: NH MA ME VT
□ has been in business for at least 10 years
□ has several or more people
□ carries workman’s compensation on its employees
□ carries liability insurance
□ maintains a committed presence in networking groups
□ is accredited and has a good rating with the Better Business Bureau (https://BBB.org)
□ understands your community and reciprocates by referring business to you
□ has a phone contact where one can at least leave messages
□ has an email contact where one can send information
□ provides automatic site updates at no additional ongoing charge
□ backs up websites every night for at least a month
□ provides website encryption (SSL) at no additional ongoing charge
□ does not require hosting or domain contracts
□ does not overcharge you by selling sell inflated monthly maintenance plans
□ provides partial hour web work billing (9 minutes work charged 9/60 of hourly rate)
□ can respond to most maintenance requests in 3-4 days
□ has general familiarity with trademark and copyright issues
□ is proficient with WordPress through experience and training
Over upcoming weeks check here for details about each. Contact us with any questions, we exist to serve you!
People purposely search the web, looking for services or information. Ten seconds is what websites have to grab their attention.
They land on your impressive looking site with beautiful graphics moving all about the page.
The clock’s ticking. “Come on already!” they’re thinking. They hit that back arrow – they’re off to another website!
Or they’re at your page with oodles of information! They scan left to right, top to bottom. “Oh, that looks interesting over there!” and in the blink of an eye, they’ve clicked on an ad – and off to someone else’s website.
Viewers always judge websites by clarity, design, and detail.
Do your aesthetics relate its message, using appropriate colors, fonts, graphics, etc.?
Is content structured to quickly determine:
•What is your website about?
•How you can help them?
Is your website cluttered with ads or distractions, diluting its message?
Whether you or a professional designed it, have someone unfamiliar with your website or your business sit down and give their opinion.
Ten seconds is about all you have to gain a viewer’s trust and interest. Both the design and structure of your content are crucial elements in keeping a viewer on your site – and turning them into a customer.
Many tell me “Facebook is a waste of time – a real time-sucker.” That’s true for those who believe it. Yet, there’s great value in a Facebook presence.
Many business startups think just a Facebook page can grow their business. While not impossible, it’s as likely as winning the lottery.
Sending potential customers to Facebook subjects them to Facebook’s ads promoting one’s competitors. I’ve also seen embedded Facebook information on business pages listing the business’s competitors. Part of a web presence is to only have one’s business put in front of potential customers. That’s what effective advertising is about.
Facebook is free. It’s amazing what people do NOT notice when they think they are getting something for nothing.
Many forget Facebook is online to make money for Facebook. Businesses exist to generate income and keep the people running it employed. Nothing wrong with Facebook doing that. We just need to understand when it’s helpful for our own cause – and when it is harmful.
Links from other websites to your own are very helpful for increasing search engine placement. The very best value of Facebook business pages is to have lots of information on them that links visitors back to your own website.
So many services try to persuade us to access, link to, or download from “The Cloud.”
What is “The Cloud” anyway? A magical portal in the sky wherein lies knowledge and wisdom? Information stored in the atmosphere’s ionized particles? Aliens storing our information in flying saucers accessed by our Smartphone’s?
“The Cloud” simply refers to computer networks connected to the Internet. We’ve renamed something that’s been around for a while now.
When you’re using any device – whether it’s a desktop, laptop, smartphone, iPad, table, or whatever – that is connected to the Internet, you’re accessing a massive network of computers. This is often called accessing “The Cloud.” There really are no “clouds” involved at all. All of the servers and machines that supply all of the information we access all reside in various physical machines in many places all over the planet.
While all of what’s necessary to make the Internet happen is complex, it’s not magic. Dealing with local companies – a local “cloud” – really helps local economies. By lumping everything Internet into “the cloud” it’s easy to be helping distant economies instead of your own.
Local web companies can set people up in a LOCAL “cloud” where they can store the files needed to operate their websites to do business.
Let’s broach the topic of SSL (Secure Socket Layers) and their importance on the web.
Using SSL is like sending certified mail through the post office. Mailing certified letters requires a signature by the receiver. The sender knows it got to the right place. SSL is instantaneous!
SSL is a security protocol (specified way of doing things) that helps guarantee that the browser you are typing information into is actually connecting with the website you believe you are connected to. This is extremely important when doing online banking, sharing private or personal information, or using your credit card. SSL is important regardless of the device (phone-tablet-laptop-computer) you’re using.
Besides ensuring you’re reaching the correct destination, SSL is MOST important when using devices through public WiFi (hotspots). They can be “snooped” by hackers. “Snooped” means hackers can sit in a parking lot near a place with WiFi and easily record all data communications happening. It is a hacker’s gold mine for people not security conscious.
Businesses expect to pay roughly $70-$199/year plus installation for SSL on a website. At CharlesWorks, it’s part of the hosting – with NO additional ongoing charges.
SSL is important! Feel free to contact us for more information.