Whether face to face or on the web, there’s only one chance to make a first impression. This short checklist contains “must haves” for a website. It’s unbelievable to leave them off a website. We’ve seen web developers as well as web do-it-yourselfers not provide the following.
Phone number – You’ve lost credibility right away if there is no phone number. Many people – yes even today – understand that talking actually accomplishes more faster.
Contact email – We recommend posting an email address. Some use forms keeping email hidden. Forms are easily “spammed” making more work.
Business location – Tell visitors at least what city you’re in. Customers wanting to deal locally appreciate this.
Hours of operation – Whether you expect foot traffic or take appointments, there’s nothing worse than guessing whether you’re open or not.
Who to deal with – Let visitors know who they can deal with. Staff shrouded in anonymity don’t appear helpful.
Aesthetics – Websites should appear clear and organized. Visitors expect some things in certain places – like navigation. Make it easy find items/topics and get around the site.
Website success happens by building visitors’ confidence in your business. Providing as much information as possible will help immensely with this process. Contact your web services provider for assistance. They, just like we at CharlesWorks, should be there to help.
Last week I wrote about possible dangers of “FREE” offerings.
While verbiage varies, the end result is the same if you follow their link: headaches of an unimaginable magnitude for you!
Here’s an example of many I see each day in our company emails:
Dear email@example.com ,
Your mailbox quota is full.
This may cause your mailbox to be disabled or you may no longer be able to receive more emails
to continue using your mailbox. You will need to upgrade your mailbox quota immediately. This service is free.
Re-update your account
Note: Failure to update your account might lead to permanent deactivation of your account.
The Security team. 2019
Clicking lands you on an extremely convincing page. One wanting me to enter my email login information even had “© 2018 CharlesWorks” in it.
These work based on two principles: Offering the FREE “we’ll fix it” service and threat of imminent services loss. Together they convince you to bite. Especially that sense of urgency! Remember the world isn’t going to halt if you don’t act right away – it can wait until you deal with it properly.
Companies don’t have you “verify” your email account this way. If anything seems fishy concerning your email, call your email provider and ask for assistance. That’s what you pay them for!
We’ve gone off the deep end attempting to communicate entirely via email. Are we saying what we mean so say?
The “Subject:” should reflect the current content – especially in replies where the original idea has changed.
To ensure questions are responded to, keep the message simple and stick to expecting one answer about one question. People generally do not answer multiple questions.
Use a courteous greeting and closing. Email does NOT have voice inflection. Words appear demanding when you USE ALL CAPITAL LETTERS or numerous exclamation points – or terse when you treat email like text messages.
Including the previous message helps recipients understand your response. Generalities cause confusion and unnecessary back and forths.
It’s polite to include a “signature” with your name, your affiliation, your phone number and perhaps your address to enable easy followup.
Attachments are not meant to blast information to many. A giant file to a huge group is wasteful and rude. Large emails over phones is frustrating.
Messages requiring immediate attention are best dealt with via phone calls. Don’t assume people check email constantly.
Check the recipients list. Replying to ALL sends to ALL recipients. It might be shared with unexpected recipients.
Be careful what your message contains!
Charles Oropallo, CharlesWorks founder and owner, Peterborough NH
Welcome to The Web Corner!
Charles Oropallo from CharlesWorks in Peterborough, NH will be bringing you articles on popular web topics with helpful hints. Most are expected to be simple and some are for the more experienced. All should be useful and educational by many readers. We will address:
- Passwords with our focus on making them secure – yet easy to remember.
- Common Internet scam information about domain name renewals to perhaps save you a lot of grief going forward.
- More Internet scam information about Directory Listing scams to again save you a lot of grief.
- SEO (Search Engine Optimization) in layman’s language and how it works.
- Current web design products like WordPress – a free content management system for building websites.
- Some information about spam and how you get onto those spammer’s lists.
- Common myths and misconceptions about domain names aimed at helping you protect your online brand.
- The ease (or not) of website self-maintenance for do-it-yourselfers.
- The importance of shopping local and supporting your own community.
- Things to know about email security on your phone or on your computer or on your tablet.
- Website hosting and the advantages to local servers vs cloud storage.
- The occasional pitfalls of having your friends help you with your web needs.
- Reviewing your website now and then.
- A little about email etiquette and things to avoid.
- A common email extortion to ignore.
- Secure Socket layers (SSL) and the surrounding hype.
- Some tips and thoughts about choosing domain names.
- Free counters and issues surrounding most “free” web stuff.
- Info about a common “you need to update your email” scam.
- A brief explanation of “the cloud” as applied to the Internet.
- Social media – Facebook in particular – and how it relates to your web presence.
- How long you have to get site visitor’s attention.
- Who owns your domain and info about domain ownership.
- Checking up on your web content and the minimum needed.
- Checklist to help you find the best web developer.
And more! We’ll try to keep this page updated over time with the topics we cover each week!
There is a lot to share!
Feel free to email Charles with questions/suggestions. Check out The Web Corner each week here to see our new articles!
Charles Oropallo (Charles@CharlesWorks.com) started CharlesWorks in Peterborough NH in 1998. His team has provided website design, hosting and related web services for thousands of web clients on four continents.