Whether face to face or on the web, there’s only one chance to make a first impression. This short checklist contains “must haves” for a website. It’s unbelievable to leave them off a website. We’ve seen web developers as well as web do-it-yourselfers not provide the following.
Phone number – You’ve lost credibility right away if there is no phone number. Many people – yes even today – understand that talking actually accomplishes more faster.
Contact email – We recommend posting an email address. Some use forms keeping email hidden. Forms are easily “spammed” making more work.
Business location – Tell visitors at least what city you’re in. Customers wanting to deal locally appreciate this.
Hours of operation – Whether you expect foot traffic or take appointments, there’s nothing worse than guessing whether you’re open or not.
Who to deal with – Let visitors know who they can deal with. Staff shrouded in anonymity don’t appear helpful.
Aesthetics – Websites should appear clear and organized. Visitors expect some things in certain places – like navigation. Make it easy find items/topics and get around the site.
Website success happens by building visitors’ confidence in your business. Providing as much information as possible will help immensely with this process. Contact your web services provider for assistance. They, just like we at CharlesWorks, should be there to help.
Domain ownership is like home ownership. Domain fees are like home taxes. Stop paying taxes and see who really owns your home!
Domains are sold through hundreds of “domain registrars” around the world. It costs in excess of $50,000 to become a registrar. Registrars answer to ICANN (Internet Corporation for Assigned Names and Numbers). It maintains a database of all domains to ensure domains can’t be duplicated.
Most domains are registered by web development companies. Accepted common practice is to obtain domains for their client, set it up and build a website accessible with it.
Losing a domain can easily be avoided. Common reasons I have seen for folks to lose their domain names are as follows, in the most common order:
1. Renewals ending up in spam buckets or returned with dead/outdated email addresses.
2. Church parishioners/employees who have a falling out.
3. Business employees who move on regardless of circumstances.
Avoid Gmail, Yahoo or other “freebie emails” with your domain. You’ve ZERO control over and can’t even call them.
Seek out reputable web developers OUTSIDE your organization to handle your domain names. Avoid “one man shows” and startup developers. Use BBB accredited businesses who’ve been at it at least 10-20 years. They’ll likely look out for you and protect your domains.
People purposely search the web, looking for services or information. Ten seconds is what websites have to grab their attention.
They land on your impressive looking site with beautiful graphics moving all about the page.
The clock’s ticking. “Come on already!” they’re thinking. They hit that back arrow – they’re off to another website!
Or they’re at your page with oodles of information! They scan left to right, top to bottom. “Oh, that looks interesting over there!” and in the blink of an eye, they’ve clicked on an ad – and off to someone else’s website.
Viewers always judge websites by clarity, design, and detail.
Do your aesthetics relate its message, using appropriate colors, fonts, graphics, etc.?
Is content structured to quickly determine:
•What is your website about?
•How you can help them?
Is your website cluttered with ads or distractions, diluting its message?
Whether you or a professional designed it, have someone unfamiliar with your website or your business sit down and give their opinion.
Ten seconds is about all you have to gain a viewer’s trust and interest. Both the design and structure of your content are crucial elements in keeping a viewer on your site – and turning them into a customer.
It surprises me how many people still fall for anything with “FREE” attached to it. We shockingly still see “free counters” on many websites. They’ve been around as long as the web. Newbie web users still get fascinated by counters showing site visitor numbers.
There are problems with some freebies. If you visit a website and see that 3 people have visited it, that doesn’t exactly instill confidence in the site.
An aesthetic issue is that really nice, elegant looking websites don’t usually have counters. So site visitors aren’t distracted by traffic to the site. In fact, site counters are simply not that much in fashion these days.
Another problem is that many free counters are actually security risks. For an example, I recently read about a “Free SuperCounter Widget” that many have been using. It redirects site visitors to other sites (like dating and gambling and so on). So folks installing this counter were unwittingly sending site visitors away from their site.
Even more insidious is where the counter loads malware/viruses into the website – infecting site visitors as well.
The bottom line here: Yet another simple lesson about getting what you pay for. If your site has been infected, contact us or your developer for help.
Customers want specific info about products and services. If there have been no changes since your website launched, they’ll look somewhere else.
New info triggers search engines to re-scan your website and index it according to what it sees as current and popular, relative to other websites in your industry. Distinctive and useful content helps the search engines recognize what your site is about. Posting new content on a regular basis gives the search engines a reason to scan your site more often.
Updating depends on your industry and who your competition is. The important thing is to review your site on a regular basis. We recommend a website review at least once a month.
Ensure your contact information up to date – nothing is worse than nonworking phone numbers or wrong hours. Your navigation hyperlinks all need to work as well. Good testimonials are an absolute plus. Noteworthy news posted can also help broadcasting your latest and greatest developments.
If you’re website doesn’t allow you to easily change the text in it, you should consider updating to one that will.
Keeping your website material up to date will help keep your current clients as well as add new ones.