The Web Corner – Where Are They?

Recently I checked search engine placements for some web clients. I landed on a property maintenance website. The site was quite interesting. However, the site had no address information on it!

It should be simple to find where a business is on the Internet. If you can't figure it out, choose a different business to spend your money with.

It should be simple to find where a business is on the Internet. If you can’t figure it out, choose a different business to spend your money with.

I navigated everywhere in disbelief – curious to find an address. My search left me wondering how a site visitor would know if this outfit would be able to help them or not.

Further investigation (I’m sure a standard Internet surfer looking for a service would likely never do) showed the site’s domain was registered to someone in California.

Looking for property maintenance companies in the Keene NH area, a company from California wasn’t going to be any kind of a fit!

Besides the above issue – not having at least a city and state on a website – if looking for someone local for services – you don’t know if they’re local – even if they are. Most web visitors won’t bother to check – they’ll just move on to the next search result.

Business owners – particularly those providing services – should make their geographic location fairly obvious on their website. If their original web developer didn’t, it’s usually an inexpensive change to make to a site. It will increase business from the web and filter out callers who are too distant to be a good fit.

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