The Web Corner – Choosing Domains

Domain names are the least expensive part – yet the most important – of one’s Internet presence! Here are some tips on choosing them.

Initial Search – Be careful how you search! Unscrupulous companies buy domains people search for to sell at much inflated prices (often $100+ for $15 domains). CharlesWorks at http://CharlesWorks.domains does NOT do this practice. Or just ask us.

Association – Use the name of your business as all or part of your domain.

General Names – More general domain names are most likely already registered to other businesses (it never hurts to check with us first).

TLDsTop Level Domains are the “extensions” like .com, .net, .org, .club, etc. Search engines today don’t care what they are.

Hyphenated Names – We recommend avoiding hyphens to lessen confusion, unless you absolutely can’t get your words another way.

Variations – Can be an option if your general business name is already registered, like adding “NH” before or after it.

Keywords – Pertinent words in your domain are increasingly important. Simplistically put, search engine algorithms rank the importance of web sites according to words.

Cost – Domains vary according to TLD, Many common ones are still only about $15-$20 annually.

Most importantly, we ensure domains we sell are renewed annually so you will not lose them!

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The Web Corner – SSL hype

Let’s broach the topic of SSL (Secure Socket Layers) and their importance on the web.

Using SSL is like sending certified mail through the post office. Mailing certified letters requires a signature by the receiver. The sender knows it got to the right place. SSL is instantaneous!

SSL is a security protocol (specified way of doing things) that helps guarantee that the browser you are typing information into is actually connecting with the website you believe you are connected to. This is extremely important when doing online banking, sharing private or personal information, or using your credit card. SSL is important regardless of the device (phone-tablet-laptop-computer) you’re using.

Besides ensuring you’re reaching the correct destination, SSL is MOST important when using devices through public WiFi (hotspots). They can be “snooped” by hackers. “Snooped” means hackers can sit in a parking lot near a place with WiFi and easily record all data communications happening. It is a hacker’s gold mine for people not security conscious.

Businesses expect to pay roughly $70-$199/year plus installation for SSL on a website. At CharlesWorks, it’s part of the hosting – with NO additional ongoing charges.

SSL is important! Feel free to contact us for more information.

 

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The Web Corner – Email Extortions

With 20+ years in the web business, scams and schemes to steal from people still amaze me.

Several web clients have made me aware of a scam to frighten them into making a bitcoin payment.

They’re from addresses like “Anonymous Hacker” or even your own email. Subjects are “You have been hacked” or similar. They gloat they’ve infected you through some (usually unsavory) site you visited. They explain how they did it in terms most folks don’t understand – making you think they are really an expert – and frighten you into believing they’re monitoring your computer.

They threaten to send very personal items and even videos of you to everyone you know unless you comply with the demand within some short time period. They warn if you report them, they’ll distribute the “dirt” on you immediately.

We try to force these messages to spam on our servers. Sometimes they get through. We reassure several people each week they are a scam because they usually are.

However, devices DO get hacked. If you truly believe you’ve been hacked, you should see your IT person or someone who specializes in “cleaning” computers ASAP. We can recommend folks who can help.

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The Web Corner – Email Etiquette

We’ve gone off the deep end attempting to communicate entirely via email. Are we saying what we mean so say?

The “Subject:” should reflect the current content – especially in replies where the original idea has changed.

To ensure questions are responded to, keep the message simple and stick to expecting one answer about one question. People generally do not answer multiple questions.

Use a courteous greeting and closing. Email does NOT have voice inflection. Words appear demanding when you USE ALL CAPITAL LETTERS or numerous exclamation points – or terse when you treat email like text messages.

Including the previous message helps recipients understand your response. Generalities cause confusion and unnecessary back and forths.

It’s polite to include a “signature” with your name, your affiliation, your phone number and perhaps your address to enable easy followup.

Attachments are not meant to blast information to many. A giant file to a huge group is wasteful and rude. Large emails over phones is frustrating.

Messages requiring immediate attention are best dealt with via phone calls. Don’t assume people check email constantly.

Check the recipients list. Replying to ALL sends to ALL recipients. It might be shared with unexpected recipients.

Be careful what your message contains!

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The Web Corner – Review your Website

Customers want specific info about products and services. If there have been no changes since your website launched, they’ll look somewhere else.

New info triggers search engines to re-scan your website and index it according to what it sees as current and popular, relative to other websites in your industry. Distinctive and useful content helps the search engines recognize what your site is about. Posting new content on a regular basis gives the search engines a reason to scan your site more often.

Updating depends on your industry and who your competition is. The important thing is to review your site on a regular basis. We recommend a website review at least once a month.

Ensure your contact information up to date – nothing is worse than nonworking phone numbers or wrong hours. Your navigation hyperlinks all need to work as well. Good testimonials are an absolute plus. Noteworthy news posted can also help broadcasting your latest and greatest developments.

If you’re website doesn’t allow you to easily change the text in it, you should consider updating to one that will.

Keeping your website material up to date will help keep your current clients as well as add new ones.

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